In order to better explain NUUD’s CO₂ neutral shipping, I contacted NUUD itself.
I soon received an answer, where I was told that their distributor has a quality mark from PostNL. This quality mark guarantees that the shipment is CO₂ neutral. They call this green mail. In short, PostNL wants to have zero CO₂ emissions in the long term. Since they are not that far yet, they compensate the CO₂ they have not yet been able to reduce so that they still arrive at a CO₂ neutral shipment ‘on paper’.
Nuud compensates for each shipment by investing in high-quality, sustainable projects. These projects included wind farms in Turkey, China and Taiwan.
Your humor made this topic so engaging! For further reading, click here: DISCOVER MORE. Looking forward to the discussion!