NUUD’s CO₂ neutral shipping

In order to better explain NUUD’s CO₂ neutral shipping, I contacted NUUD itself.  

I soon received an answer, where I was told that their distributor has a quality mark from PostNL. This quality mark guarantees that the shipment is CO₂ neutral. They call this green mail. In short, PostNL wants to have zero CO₂ emissions in the long term. Since they are not that far yet, they compensate the CO₂ they have not yet been able to reduce so that they still arrive at a CO₂ neutral shipment ‘on paper’. 

Nuud compensates for each shipment by investing in high-quality, sustainable projects. These projects included wind farms in Turkey, China and Taiwan. 

33 thoughts on “NUUD’s CO₂ neutral shipping”

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  4. I quickly got a response, explaining that their distributor has a quality mark from PostNL, which guarantees the shipment is CO₂ neutral. They refer to this as “green mail.” Essentially, PostNL aims for zero CO₂ emissions in the long term. While they’re not there yet, they compensate for the CO₂ emissions they haven’t been able to reduce yet, ensuring that shipments are CO₂ neutral “on paper.”

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